Tips to increase your conversions

Want to boost your conversions? Brokers who try these top tips may see their customer numbers increase significantly.

Seconds after a customer enters their details at BeatThatQuote.com, these are passed on to a broker.

Conversions tend to increase dramatically when brokers respond straight away.

Those who can’t get through to the customer immediately may want to try calling them again at various points during the day, until they get through.

Also, it can be wise for a broker to email the client, if they’ve provided an email address, to let them know that they have tried to get in contact and are happy to help them find what they are looking for.

Bid locally

Brokers may find they have the most success with conversions when they place bids in local postcodes.

‘Many people prefer speaking to others with the same accent as them and also prefer giving their custom to local businesses,’ said Chris Cowdery, Head of Sales at FinanceLeadsOnline.co.uk.

However, as well as placing local bids, brokers may want to place low bids on a national basis and may find they pick up extra leads by doing so.

Consider the time of day

Many brokers turn their orders off when they leave the office on an evening. However, this is when many people log on to their computers with the intention of sorting out their finances.

In order to avoid missing out on these leads, brokers may want to try leaving their orders on to see if they can pick up some bargains.

Brokers who receive leads in the evenings and weekends and call customers straight away may get just as good a conversion rate as those with leads in the daytime during the week. They may also have a better contact rate.

Check details are correct

If a broker feels they can’t offer anything to a customer, the broker may want to check that the details provided online were correct. Even a minor change could mean that the customer is then suitable for a particular product or service.

Offer an alternative

If a broker can’t offer the customer the solution or product they’re looking for, they may want to try offering an alternative.

Many brokers cross-sell, so if someone is looking for a mortgage, the broker may want to offer them life insurance too.

For more information on any points mentioned above, the sales team can be reached on 0845 094 3552.

Finally, regular updates on lead volumes are posted on Twitter at www.twitter.com/FLOleads.