How to boost your leads

More than 50,000 leads are available from FinanceLeadsOnline.co.uk every month. Would you like to boost your volumes?

‘When buying leads, understanding exactly how our system works could help brokers secure an appropriate volume for competitive prices,’ says Chris Cowdery, Head of Sales.

Fixed price or bidding?

Brokers can choose to use either a fixed price or bidding system in order to buy leads.

The fixed price system allows brokers to pay a steady price. Many brokers like this system because most of the work is carried out on their behalf, which can save time and effort.

However, others may prefer the bidding system, as it lets them bid at the price they want. Those with a high demand for leads can bid more aggressively, but also have the option to bid slightly less and pick up bargain leads.

With the bidding system, it’s also possible to have one bid for everyday essential lead requirements and a bid at a lower price, which can run 24 hours a day to pick up cheaper leads.

Think carefully about pricing

‘If you’re bidding very low amounts and aren’t receiving the quantity you had hoped for, it could be wise to review the top bids in our system and amend your price accordingly,’ says Chris.

All leads are exclusive and delivered in real time regardless of the price. Price only determines how quickly and steadily the flow of leads is delivered. When paying a higher price, it’s more likely leads will be filled sooner in the day. With a lower price, however, there may not be a consistent flow of leads.

Understand regional factors

Placing a low bid on a national basis next to a postcode-specific order could be a wise move. Certain postcodes receive larger volumes than others so it could be a good idea to provide as many postcode areas as possible.

When bidding on a national basis, high bids in single postcode areas or specific regional locations may increase the overall national bid price.

To get a realistic idea of bid prices on a national basis, it may be more effective to look at the ‘Top bid prices’ section of the website under ‘My bids’.

With this tool, you can see the price per postcode area. This should make it clear if the national bid price is inflated by a high price in a regional or postcode area.

Don’t forget the daily spending limit

The daily spend limit is a function within the bidding system that allows brokers to control their spending.

If users have a number of bids, it works as a safety measure that enables them to set a maximum spending limit per day. When the cap is reached, no further leads are delivered.

If you wish to start receiving leads again on the same day, it’s possible to go back into the system and adjust this limit accordingly.

Best time of day to bid

According to our research, the highest amount of activity, in terms of lead generation, is between 19:00 and 20:00.

However, many brokers avoid taking leads at these times and during the weekends, as they believe these leads may not be of as high a quality as those received during office hours.

For more information, see The best time of day to bid for leads.

Keep up to date

Remember to check the weekly updates in the FinanceLeadsOnline.co.uk newsletter to keep informed about which lead types are currently high in volume.

Finally, follow us on Twitter at http://twitter.com/FLOleads for daily updates on which leads are high in volume.