Loan leads high as families reorganise finances
Editorial Team
4th January 2012
The volume of loan leads is high at the moment as families across the UK reorganise their finances following the Christmas break.
‘Loan lead volumes always tend to increase at this time of year as many families realise they’ve overstretched their budgets at Christmas,’ said Chris Cowdery, Head of Sales at FinanceLeadsOnline.co.uk.
Many people will have bought presents, food and decorations using credit cards, overdrafts and small loans and they could now be planning to consolidate these debts with a larger loan.
If this is your area or if you looking to test loan leads, it could be a good idea to increase your orders if you’d like to benefit from this new influx of leads.
Major changes
It’s not only loan leads that are doing well at the moment, but purchase leads too.
‘Many people wait until the festivities are over before deciding to make major changes like remortgaging or buying a new property,’ explained Chris.
Brokers will want to make sure their bids are switched back on so that they can potentially pick up some bargain leads.
Also, brokers may want to alter their top bids, if necessary, to make sure these are still competitive.
Choose the right time
Brokers could also try varying the time of day they place their bids.
Those who switch their orders off when they leave the office can miss out on a number of quality leads.
Lead volumes tend to be high in the evening, as many people return from work and sit down with the intention of sorting out their finances.
FinanceLeadsOnline.co.uk has found that the time when the highest amount of leads is delivered is between 19:00 and 20:00.
Bid locally and nationally
Brokers sometimes stick to bidding in their local areas, as this is where they tend to experience the best conversion rates.
However, they may want to consider placing low bids on a national basis, as these can help pick up bargain purchase leads, sometimes for as little as £2.
Lead delivery
It could be wise for brokers to check their email accounts and messages regularly so they can respond to leads quickly.
We’ve found that conversion rates rise considerably the quicker the customer is spoken to.
For more information on the lead types that are high in volume at the moment, follow FinanceLeadsOnline.co.uk on Twitter at twitter.com/FLOleads.
